Writing

Write copy for emails, landing pages, ads, merchandise, graphics, pitch packets, marketing and sales materials (such as decks and one-pagers), talking points, social media, text messages, and such
Construct messaging that best represents and enhances the organization’s vision, mission and goals for a particular campaign
Design tests on copy, tactics and strategies to optimally increase engagement and donations
Determine tone, style, substance and flow of the copy
Through our proven processes, we enhance the brand, establish the tone and enrich the campaign’s messaging

Edit copy on emails, landing pages, ads, pitch packets, proposals, infographics, etc.
Revise and make recommendations to copy, placement of calls to action, tactics used and strategies employed
Optimize copy to drive engagement and donations
Proof final products to ensure no mistakes are made

Write speeches and/or talking points
Research topics of discussion and event
Study principal’s style and tone to capture the essence of it in the speech
Brainstorm and outline key messaging points
Consult with principal and relevant parties
Coach the principal on delivery of speech – from the use of cadence to pauses to non-verbal cues

Digital

Develop email concepts
Determine sender, subject lines, call to action, flow and structure of email
Design tests on copy, tactics and strategies to optimally drive engagement and donations
Explore ways to grow email lists through paid and earned means
Set email schedule

Create innovative online, small dollar donor fundraising campaigns
Determine the best copy angles, tactics and strategies to drive donations and data
Identify trends and opportunities for online fundraising campaigns, and make recommendations based on findings
Think outside the box while also building upon past successes

Develop digital advocacy/grassroots campaigns
Determine goal of the campaign (to drive a specific policy/ballot initiative, comments for submission, piece of legislation, etc.), as well as strategies to meet it
Create engagement funnels to enhance the user journey from advocate to donor to social sharer — with potential for online to offline conversions and vs-vs.
Write copy for all stages of the campaign, including ad copy

Develop concepts for online engagement campaigns, such as petitions, surveys, and polls
Design strategies to move people through the engagement funnel, converting them to higher level “asks”
Enhance the user journey from online petitioner/survey taker to donor to social media advocate — with potential for online to offline conversions
Write and consult on copy, tactics, and strategies used
Write copy for all stages of the campaign

Write and consult on copy, tactics, and strategies used
Develop strategies for getting individuals through the “funnel” and forming deeper relationships with targeted audiences
Identify best and worst performing tactics, messaging angles and strategies from previous or current email and online campaigns
Research, monitor and identify trends and explore opportunities for copywriting, email marketing and online fundraising
Make recommendations to content calendars
Consult on social media strategies, particularly brand-building social media tools like Pinterest, Instagram and Facebook

Train, coach and mentor junior copywriters
Provide guidance and feedback on copy
Make recommendations and necessary edits to copy, placement of calls to action, tactics used and strategies employed
Lead workshops on best practices
Guide writers in how to design email or online fundraising campaigns

Develop a strategic fundraising plan to help recruit and engage new donors, grow the donor base and raise funds
Design strategies to establish a fundraising network and generate donations
Research and identify potential donors based on giving history, affiliations, interests, likelihood to give, etc.
Create prospective donor lists
Advise on fundraising environment, key players, and online to offline opportunities
Construct letters, emails and fundraising packets to solicit contributions and engage donors
Cultivate and maintain relationships between donors and clients

Conduct a thorough assessment of brand characteristics, history and goals
Do a SWOT analysis on the overall environment
Develop strategies to achieve specific goals for personal or professional branding
Identify areas of growth and opportunity, as well as areas in need of strengthening
Advise on presentation, messaging and non-verbal cues
Make recommendations to social media strategies

Develop guides based on best practices for copywriting, email marketing and online fundraising
Create style and author guides for consistent messaging across all platforms
Make copy recommendations
Provide examples of different types of emails

Create email templates (from direct ask fundraising to engagement to get out the vote)
Develop email campaigns or waterfall series
Outline best practices and recommendations