Shoreline Strategies LLC is an award-winning, no-frills digital marketing, messaging, and fundraising firm that provides specialized services for campaigns, companies, and causes.

Shoreline Strategies is a New Orleans-based firm that was founded in 2015 by Mary Caswell “Cassie” Alsfeld, a veteran of 3 presidential campaigns, 2 national political party committees, and 2 congressional offices. We specialize in copywriting, digital marketing, and online fundraising.

At Shoreline Strategies, we keep our eyes on the horizon and our feet on the shore. We are a purpose-driven company that's dedicated to the basic principles of doing good... and doing well.

We understand the ebb and flow of the political, business, and nonprofit landscapes, and we’ll keep you current on the latest strategies.

We are as creative as we are strategic, and we are as honest as we are hardworking. No matter the challenge, we aren’t afraid to dive in deep or just keep you afloat.

We are committed to maximizing resources and delivering strong returns, and we’ll always put your needs and interests first to ensure you get the most “bang for your buck.”

Winner of a 2021 Pollie Award from the American Association of Political Consultants in the Digital - Public Affairs/Issue Advocacy category for Best Use of Email Marketing (Non-Fundraising)

2021 Pollie Award Winner

Our work won a coveted Pollie Award, considered the "Oscar of politics," from the American Association of Political Consultants. We won in the Digital - Public Affairs/Issue Advocacy Category for Best Use of Email Marketing (Non-Fundraising).